What If Starting Your Own Pet Supplement Brand
Was Easy?
Hey, I`m Joe, founder of Zero Tolerance Labs
After years of struggling to scale our own pet supplement brand with contract manufacturers, we got pretty fed up with all their BS. We were sick of awful pricing, long (and extremely inconsistent) lead times, and sales reps taking days to return calls.
So with a background in Manufacturing Engineering and a knack for bringing wicked-smart people together to achieve a common goal, I made the decision to bring manufacturing for our brand in-house.
As luck would have it, that decision happened to be right before COVID-19 locked down much
of the country...
While other brands were experiencing stock-outs due to lockdowns, our small team was able to put our foot on the gas and take advantage of our new-found ability to aggressively scale.
That decision paid off in a big way, and while our story is certainly still being written - it has proven to be the single best asset we have in our arsenal... Competitive pricing on quality products with blazing-fast lead times.
Since then we've opened our doors to working with other new & existing brands in the pet industry. This allows us to help serve more dogs, cats, & horses, while being able to effectively share the cost of equipment that is, frankly, extremely expensive.
It's been life changing for both ourselves & the brands that we work with, and it's been incredibly exciting to watch that happen.
Why Owning The
Products You Sell Is Essential
1. You work hard to run your business & build your reputation. In fact, you could argue that's the hardest part of owning one. Selling other brand's products simply makes it that much easier for your customers
& clients to purchase from someone else.
2. It's incredibly difficult to scale a business on a single product or service. Having products available to upsell to customers and increase your average customer value is an absolute game changer and unlocks
your ability to scale.
3. You're increasing your revenue significantly while barely increasing your expenses. Almost all of the sales of your own, branded supplements go directly to your bottom line...leading to more money in your pocket.
And the best part... We've changed the game
and made it extremely easy & affordable
to build your brand from scratch!
“What if we gave our clients EVERYTHING they (and their business) need to create their own brand?!”
With over $15 million in online sales under our belt already, we know what it takes to launch
new brands, products, and where the financials need to be successful.
So we leveraged our existing playbooks and pooled our resources to make sure our
clients have everything they need to hit the ground running.
That`s when it really started to get fun...
The 5 Ingredients To Launching
Your Own Pet Supplement Brand
#1: Proven Formulations
It probably goes without saying, but the research that goes into supplement formulation can be pretty daunting.
Hiring a team to research new products and develop a formulation of proven ingredients for your product can quickly add up to well over $10,000.
We have a catalog of proven formulations ready for you to choose from, with the ability to develop custom formulations free of charge with low MOQ's as well.
#2: Graphic Design
If you're going to launch a product, you want to have a compelling label design that pulls people towards it.
Finding a good graphic designer that understands the pet supplement industry can be really tough, and even if you get it right it can quickly add up to $1,000's in expenses.
We found this was one of the top things holding pet experts back from launching their own brand, so we opened up our own expert design team to be able to quickly craft compelling label designs that sell.
#3: Low Minimum Orders
Finding extra cash can be tough, and oftentimes manufacturers will require you to purchase 1,000's of units to even think about submitting an order.
That's a big, expensive, and scary risk for something that hasn't even gotten off the ground yet, and having all that cash tied up in inventory can be crippling to your business.
That's why we made our MOQ's as low as 24 units per product - Allowing you to deploy that hard-earned cash towards marketing and growing your business.
#4: Short Lead Times
Just like low minimum order quantities, long lead times can make launching and growing any business almost impossible.
Imagine having a 2,000 unit order with a 6-8 week lead time (that consistently turns into 12), and having to put a 70% deposit down on that.
That's a significant amount of cash tied up, with almost no way to earn money on it until the inventory arrives.
And that doesn't even take into account the risk of running out of stock when your supplier runs late.
With Zero Tolerance Labs, we've literally managed to ship 1,000's of our white label products in as little as 48 hours.
#5: Capacity to Scale
So let's say you get your brand off the ground
& things are going great.
Cash is coming in the door & your customers
are happy as can be.
And then you find out that your supplier is at capacity, and can't help you scale further.
That's a business-killing situation to be in, and with Zero Tolerance Labs we'll scale as quickly as you need us to!
Our Model
We've tested a few different models for startups, from conventional contract manufacturing packages to done-for-you services (formulation, label design, and and manufacturing) until...
We discovered the perfect package of services to cost effectively get your brand off the ground. Our New Customer Packages give you Quality Products, Graphic Design, and Short lead times to hit the ground running.
Just Some of Our White Label Offerings
Multivitamin
Containing 31 essential nutrients, vitamins, and superfoods, you've never seen a multivitamin as comprehensive as this one!
Joint Blend
One of the biggest risk factors impacting quality of life for dogs as they age is stiff joints. Help them feel great with this time-tested formula.
Probiotic Blend
One of the most potent probiotics on the market, this is one of our top sellers and provides great support for gut health.
Mushroom Blend
Containing a blend of 7 of the most popular mushrooms on the market, our mushroom blend also includes Vitamin C to boost immunity.
Hydration Blend
Think of this one like Liquid IV for your dog! Our hydration blend is packed with electrolytes to help rehydrate your dog.
Puppy Blend
Trusted by 100's of breeders across the country, our puppy blend is an all-in-one multivitamin to lay the foundation for a long, healthy life for pups.
Pumpkin Supplement
This powdered supplement is an incredible source of fiber, prebiotics and vitamins to support a healthy gut and immunity.
Calming Blend
Another stable item for retail shelves & ecommerce stores alike, this calming blend helps animals safely navigate stressful situations.
Paw, Nose, & Skin
Sold in both a 2oz Tin & a 2.65oz "Stick", this balm is perfect to help soothe hot spots, heal cracked paws, and so much more.
Introducing
The Zero Tolerance Launch Plan
The cheat code to creating your own pet supplement brand.
The Zero Tolerance Launch Plan is a package that we are excited to offer to help emerging brands get off the ground. We'll support you with all sorts of free bonuses including:
-
Label Design
-
Compliance Review
-
GS1 Barcode
-
Preferred Pricing On Future Orders
Simply select the Zero Tolerance Launch Plan
and kickstart your profit boosting journey for your New Brand.
When you place your order you will be assigned an account manager to seamlessly walk you through the label design process, and once that completed we'll have your own, branded products on their way to you!
How Our Program Works
1. Select your plan
2. Evaluate your samples
3. Select your products.
4. When your labels are designed, your
products ship!
Order Today For Up to
8 Free Bonuses
Join Zero Tolerance Labs Today and Receive
Bonus #1
FREE Sample Pack
-
Assortment of premium white label products to help you decide which products to launch with.
-
Free Shipping to get it to your door as quickly as possible.
Bonus #2
FREE Label Design
-
Dedicated Expert Graphic Designer takes your direction and crafts labels to match your brand vision.
-
Leverage our expertise for unique selling propositions, serving directions, and more.
Bonus #3
We Pay Shipping!
Proudly 3rd Party Tested
& Approved
We stand behind our products, because they've got a proven track record of success.
And we leverage some of the most reputable 3rd party labs to test each
and every product for safety & potency.
Our Packages
New Customer Offer - Tier 1
Includes:
- Free Label Design
- Free Compliance Review
- Free Sample Pack
- Free Shipping
Total Price:
New Customer Offer - Tier 2
Includes:
- Free Label Design
- Free Compliance Review
- Free Sample Pack
- Premium Gloss Labels
- Free UPC Code
- Free 3D Mockup for Marketing Materials
- Free Shipping
Total Price:
New Customer Offer - Tier 3
Includes:
- Lock in Preferred Pricing for Life!
- Free Logo Design
- Free Branding Guide
- Free Label Design
- Free Compliance Review
- Free Sample Pack
- Premium Gloss Labels
- Free UPC Code
- Free 3D Mockup for Marketing Materials
- Access to additional Marketing Collaterals
- Free Shipping
Total Price:
3rd Party Lab Testing Approved
Manufactured in USA
No Fillers or Additives
Common Questions About Zero Tolerance Labs
Click on some of the most frequently asked questions below to see if we have your answer.
Absolutely! You can always reach out for a custom quote here:
We sure do!
All of our products are 3rd party tested by some of the most reputable food safety laboratories in the country.
New Customers:
On your first order, the longest lead time item is actually typically your label design. We shoot to have those done in 4-5 business days, but much of that falls on the client to ensure they are properly communicating what they want the label to look like and being efficient through the review process.
Once labels are approved for printing, orders typically take 4-6 business days to ship.
Returning Customers:
For repeat orders, we will almost always have premium labels on hand. Because of that, we can typically ship at least a partial order within 1-3 business days, with the remainder typically shipping within
6 business days.
Our team of expert nutritionists are always up for crafting a formulation that is uniquely yours and precisely meets your needs.
Simply reach out via our contact form and we'll be in touch ASAP!
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