White label
pet supplements.
Without the fluff.
A white label pet supplements partner who hands you a real formula and a real timeline — not a starter pack pulled from someone else's overflow. Same testing program as our custom runs. Same 500-unit MOQ. Same Appleton, WI line.
Not a starter pack.
A working formula.
When we say "white label pet supplements," we don't mean a catalog of pre-made stock you slap your logo on. We mean a starting formulation that's already been through our R&D and our production line — that you customize at the label, the packaging, and within tested ingredient ranges — and that ships under your brand on our 500-unit-minimum runs.
Same testing protocol as a custom run. Same lot codes. Same Appleton line. The only thing changing is the speed: instead of starting from scratch, you're starting from a formula that already works.
Starting formulas
we can build on.
Nine starting formulas, each one already through our line. Pick the closest match to your brand position, then customize the label, packaging, and ingredient mix within tested ranges.
Glucosamine, chondroitin, MSM, and curcumin palette. Tailored to active dogs, working breeds, and seniors.
Get the spec sheet →L-theanine, chamomile, and B-vitamin palette. For travel, storms, and routine-disruption positioning.
Get the spec sheet →Probiotic strains, prebiotics, and digestive enzyme palette. Sensitive-stomach and transition positioning.
Get the spec sheet →Omega-3, biotin, and zinc palette. For shedding-season, coat-quality, and skin-support brands.
Get the spec sheet →Antioxidant, MCT, and L-carnitine palette. Senior-dog positioning.
Get the spec sheet →Joint-support palette with collagen and HA. Working and sporting breed positioning.
Get the spec sheet →Cranberry, marshmallow root, and B-vitamin palette. Lower urinary tract positioning.
Get the spec sheet →Daily-baseline vitamins and minerals across the NRC spectrum. Foundation-tier positioning.
Get the spec sheet →Daily oral-care palette. Sprinkle-on application.
Get the spec sheet →Your brand.
Our chemistry.
- Label & branding — your name, your story, your design.
- Packaging format — jar, tub, or bulk, within our three production formats.
- MOQ-scale customization — minor adjustments tied to your order size.
- Minor ingredient swaps — within our tested ingredient ranges.
- The formulation backbone — proven ratios stay intact.
- The testing protocol — 3rd-party, every batch.
- The lead time — 3–4 weeks for white label, on the same line as custom.
- The COGS structure — stable, no surprise change orders mid-run.
Need a fully custom formula? That's a different conversation. Start at capabilities for what we can build, or process for how we run a custom project.
Four steps.
Days, not months.
The white-label path skips the formulation phase. Everything else — testing, pilot, production, release — runs the same way as a custom job.
Rapid Quote or a 20-minute call. You point at the catalog entry that fits your brand. We confirm fit, capacity, and timing.
Label artwork, packaging format (jar, tub, or bulk), unit count. Quote locks in. Mutual NDA in place if it isn't already.
Small pilot run for your QA team to validate against your acceptance criteria. Iterate if needed — but most don't.
Full production run. 3rd-party testing. Lot release packet ships with the order. Pallets on the truck.
500-unit MOQ.
Honest pricing.
Our 500-unit minimum applies to white label runs the same way it applies to custom. We don't dangle a smaller minimum to win the deal and then walk it back at production. Five hundred is the smallest run we can produce to spec — below that, you're not getting a manufactured product, you're getting repackaged stock.
Prices come back via the Rapid Quote tool with the COGS structure made explicit — what's in the unit cost, what's pass-through, what doesn't move between your first run and your fifth. No surprise change orders mid-cycle. If something shifts in supply, you hear about it before the invoice.
What you're
not getting.
A lot of what's marketed as "white label" in the pet space is something else dressed up. Here's what we're not, and why.